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I had a weird dream the other night in which I was in a used bookstore and was looking for some good books but I couldn’t find any. My siblings, on the other hand, were finding tons of books, some of them even finding books that I myself wanted, but they wouldn’t tell me where they found them. Finally I came upon the musical score for Mozart’s opera Don Giovanni, only to open it up and find it was an arrangement for two tubas. What a horrible nightmare.

In other news, my parents came back from my uncle’s with a wonderful surprise: a foosball table! Yay! It’s what I’ve always wanted! So if you ever want to play foosball… get your own foosball table.

I am almost finished reading a boring book called The Marketing Gurus. It’s basically a summary of a bunch of other marketing books. Unfortunately most of the books it summarizes must be horrible. They’re repetitive and spend a lot of time making blatantly obvious points, “be honest in your advertising” and “know about your customers” … if you can’t figure that stuff out on your own, you’re a fool. I guess books on marketing are like books on writing fiction; there are some good ones out there, but most of them are just a waste of bundled paper. Some of the books it summarizes are a bit out-of-date as well, with little or no mention of the Internet.

Anyway, there’s one chapter that states that you should first find a niche, then create a product for that niche.

You don’t need passion … you don’t need a lot of creativity

I blogged about something similar in my Stuff I Found blog. This concept of finding a niche first and not needing passion seems backwards to me. I guess if you can pull it off, good for you, but I can easily imagine most people being unsuccessful at it; passion can be hard to fake. Although, now I kind of want to try it. But I don’t think I will, as it also seems much harder. Seems like you need even more creativity to find a worthy niche. It’d be easier to just think about what product I myself would want and then make that product, if I can afford it. For example, a blog in which I blather would be great. Oh look, here it is!

For a good and up-to-date resource on marketing, I highly suggest the podcast Marketing Over Coffee. Even if you know very little about marketing (like me), these hosts are quite thought provoking, and they don’t just state the blatantly obvious. The podcast also makes me want to eat donuts.


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