Creating Animated Cartoons with Character: A Guide to Developing and Producing Your Own Series for TV, the Web, and Short Film by Joe Murray.

I’m not sure how I stumbled upon this book, but I came across it on my web-surfing journeys last week, went to see if they had it at the local bookstore, and they did, so I bought it. It’s not very long, just 200-something pages. (That it was written by the creator of Rocko’s Modern Life certainly helped catch my attention; that was one of my favorite shows growing up. It taught me the word nauseous.) It’s not so much about the day-to-day ins and outs of actual cartoon production (it touches on everything, but doesn’t go into enormous amounts of detail); rather, it’s about designing a cartoon, putting together a pitch bible, pitching and selling it to a network, or producing it yourself.

If you’ve read this blog for at least a year or so (in which case you deserve some sort of reward), you’ll know I’ve been working on a cartoon idea for a couple years, with the intent of eventually producing it myself in Flash or Toon Boom or something. But if a network bought it and it was developed professionally, it would be, you know, better. So throughout last week, I was going through my old notes and cartoon ideas, cutting a bunch of ideas out, changing things around, and started developing a pitch bible, guided by the book and any online resources I can scrounge up. Even if this doesn’t result in any network deals (the chance of which is pretty miniscule anyway), this seems to be a great exercise that will definitely be helpful if/when I crudely animate a short episode of it myself. It’s also forcing me to finalize character designs. I’ve got most of the text of the bible done (as a rough draft, at least), but there’s a good amount of artwork to do. So that’s probably what I’ll be working on when I can spare the time; still gotta focus on my Animation Mentor studies.

Anyway, for anyone else out there dreaming of developing a cartoon, Joe Murray’s book is great! I definitely recommend it.


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